Onboarding Flow
Timeline: January 2026
Role: Product Designer
Metrics
Saved the Lowe's Media Network team 50 - 60 hours per week
Overview
Lowe's Creator Network onboarding had been managed externally, which limited Lowe's ability to control the experience, iterate quickly, and ensure consistency across touchpoints. As the Creator Network scaled, that model became increasingly unsustainable and slowed creator activation.
I led the redesign that moved onboarding onto a Lowe's owned platform, unified the entry points, and turned a fragmented form into a guided multi-step experience.
Problem:
The existing onboarding experience was disjointed across platforms, unclear in its required steps, and high friction to complete.
Internal teams had limited visibility into where creators dropped off and frequently had to step in manually to push creators through, which didn't scale as the program grew.
Discovery
I started by auditing the existing onboarding flow and mapping creator journeys across the different entry points — email, on-site, and the future creator hub — to understand where the experience was breaking down.
I partnered with the Creator Network team to:
Identify friction points in the existing flow
Map how new and migrating creators were entering the experience
Surface key requirements missing from the existing onboarding flow that creators needed to complete onboarding
Three findings shaped the redesign: unclear steps and transitions made it hard for creators to know what came next, the disconnect between entry point and first screen made the experience feel broken, and missing requirements in the existing onboarding flow were blocking creators from finishing at all.
Design Decisions
Email and on-site entry points led to inconsistent first screens, so I designed a single landing page every creator sees regardless of how they arrive.
The original onboarding was one continuous form that felt longer than it was. I broke it into a multi-step flow with logical groupings, defined transitions, and a progress indicator so creators always know where they are and what remains.
The flow had to support both new creators and current creators migrating from CreatorIQ, with capacity for thousands of simultaneous onboardings, so I aligned every screen to the Lowe's design system to keep the experience consistent and maintainable.
Outcomes
This redesign is projected to ship in the next quarter. The experience is designed to:
Increase creator activation, targeting 20% growth every 30 days
Successfully onboard and migrate up to 10,000 active creators
Reduce onboarding drop-off by clarifying steps and expectations
Lower support volume and manual intervention from creator managers
Improve creator profile quality and downstream engagement
