Lowe's Creator Hub
Redesigned the onboarding experience for the Lowe’s Creator Program, streamlining the transition from an external platform to an internal system.
Tools Used
Lowe's Creator Network
Redesigned the onboarding experience for the Lowe’s Creator Program, streamlining the transition from an external platform to an internal system.
Tools Used
Product Overview
The Lowe’s Creator Program onboarding flow is the entry point for creators to join Lowe’s Creator Network. As the business moved away from a third-party platform, there was an opportunity to rethink the onboarding design.
I redesigned the flow into a mobile-first, step-based journey that replaces an overwhelming, single-page form with a clear, guided process. The new structure improves usability, increases completion clarity, and creates a flexible foundation for future expansion of the creator platform.
Jan. 2026
Lowe's Creator Hub
Product Designer
The Problem
While there was nothing fundamentally wrong with the existing experience, migrating from CreatorIQ to an Internal platform required rethinking the flow to align with Lowe’s design system while maintaining all necessary functionality.
Users
Current Creators migrating to the new system
New potential creators wanting to join the Lowe’s Creator Program
Goals
Migrate onboarding from CreatorIQ to Lowe’s internal platform
Create a clear, step-by-step onboarding experience Improve mobile usability and accessibility
Align the experience with Lowe’s design system
Roles & Responsibilities
Product designer responsible for the mobile onboarding experience
Designed end-to-end flows from entry point through completion
Created wireframes, high-fidelity designs, and interactive prototypes
Collaborated with product and engineering to ensure feasibility and system alignmen
Design Process
Exploration
I began with reviewing the existing CreatorIQ onboarding experience to identify usability gaps and friction points. I then did a competitive analysis focused on how users move through multi-step onboarding flows, particularly on mobile devices, and where confusion or drop-off could occur.
Ideation
Explored ways to simplify the onboarding experience by breaking it into manageable steps.
Established a structured flow using:
Grouped sections
Progressive disclosure
Clear step progression
This approach reduced cognitive load and improved completion clarity.
Interaction & UI Design
Developed wireframes → mid-fidelity → high-fidelity designs → prototype
Interaction patterns:
Step-based navigation
Clear success and completion states
Aligned all designs with Lowe’s design system for consistency and scalability
Collaboration
I worked closely with:
Product managers to define onboarding requirements
Engineers to ensure smooth migration and implementation
Stakeholders to align on business and creator needs
Final Design
Mobile-first, step-based onboarding flow
Improved clarity and completion guidance through progress indicators
Reduced friction in form completion
Scalable structure aligned with Lowe’s internal platform
Key Decisions
The original onboarding experience was presented as a single, continuous form, creating a “never ending scroll” that made the process feel longer and more overwhelming than it actually was.
I restructured the experience into a step based flow with clear grouping and defined stopping points. A key part of this was determining how to logically group the sections and define category labels that matched how users think about the process. I analyzed the required fields and organized them into sections that felt cohesive and purposeful.
Each step contains related questions, paired with a progress indicator to show users where they are and what remains. This transformed onboarding from an open ended task into a guided process letting users know where they are in the flow.
Next Steps
Continue refining onboarding flows based on user feedback
Optimize form structure and validation patterns
Expand onboarding to support additional creator program features
Monitor completion rates and iterate on areas of drop-off
Product Overview
The Lowe’s Creator Program onboarding flow is the entry point for creators to join Lowe’s Creator Network. As the business moved away from a third-party platform, there was an opportunity to rethink the onboarding design.
I redesigned the flow into a mobile-first, step-based journey that replaces an overwhelming, single-page form with a clear, guided process. The new structure improves usability, increases completion clarity, and creates a flexible foundation for future expansion of the creator platform.
Jan. 2026
Lowe's Creator Hub
Product Designer
The Problem
While there was nothing fundamentally wrong with the existing experience, migrating from CreatorIQ to an Internal platform required rethinking the flow to align with Lowe’s design system while maintaining all necessary functionality.
Users
Current Creators migrating to the new system
New potential creators wanting to join the Lowe’s Creator Program
Goals
Migrate onboarding from CreatorIQ to Lowe’s internal platform
Create a clear, step-by-step onboarding experience Improve mobile usability and accessibility
Align the experience with Lowe’s design system
Design Process
Exploration
I began with reviewing the existing CreatorIQ onboarding experience to identify usability gaps and friction points. I then did a competitive analysis focused on how users move through multi-step onboarding flows, particularly on mobile devices, and where confusion or drop-off could occur.
Iteration
Explored ways to simplify the onboarding experience by breaking it into manageable steps.
Established a structured flow using:
Grouped sections
Progressive disclosure
Clear step progression
This approach reduced cognitive load and improved completion clarity.
Interaction & UI Design
Developed wireframes → mid-fidelity → high-fidelity designs → prototype
Interaction patterns:
Step-based navigation
Clear success and completion states
Aligned all designs with Lowe’s design system for consistency and scalability
Collaboration
I worked closely with:
Product managers to define onboarding requirements
Engineers to ensure smooth migration and implementation
Stakeholders to align on business and creator needs
Final Design
Mobile-first, step-based onboarding flow
Improved clarity and completion guidance through progress indicators
Reduced friction in form completion
Scalable structure aligned with Lowe’s internal platform
Key Decisions
The original onboarding experience was presented as a single, continuous form, creating a “never ending scroll” that made the process feel longer and more overwhelming than it actually was.
I restructured the experience into a step based flow with clear grouping and defined stopping points. A key part of this was determining how to logically group the sections and define category labels that matched how users think about the process. I analyzed the required fields and organized them into sections that felt cohesive and purposeful.
Each step contains related questions, paired with a progress indicator to show users where they are and what remains. This transformed onboarding from an open ended task into a guided process letting users know where they are in the flow.
Next Steps
Continue refining onboarding flows based on user feedback
Optimize form structure and validation patterns
Expand onboarding to support additional creator program features
Monitor completion rates and iterate on areas of drop-off
Lowe's Creator Hub
Redesigned the onboarding experience for the Lowe’s Creator Program, streamlining the transition from an external platform to an internal system.
Tools Used
Product Overview
The Lowe’s Creator Program onboarding flow is the entry point for creators to join Lowe’s Creator Network. As the business moved away from a third-party platform, there was an opportunity to rethink the onboarding design.
I redesigned the flow into a mobile-first, step-based journey that replaces an overwhelming, single-page form with a clear, guided process. The new structure improves usability, increases completion clarity, and creates a flexible foundation for future expansion of the creator platform.
Jan. 2026
Lowe's Creator Hub
Product Designer
The Problem
While there was nothing fundamentally wrong with the existing experience, migrating from CreatorIQ to an Internal platform required rethinking the flow to align with Lowe’s design system while maintaining all necessary functionality.
Users
Current Creators migrating to the new system
New potential creators wanting to join the Lowe’s Creator Program
Goals
Migrate onboarding from CreatorIQ to Lowe’s internal platform
Create a clear, step-by-step onboarding experience Improve mobile usability and accessibility
Align the experience with Lowe’s design system
Design Process
Exploration
I began with reviewing the existing CreatorIQ onboarding experience to identify usability gaps and friction points. I then did a competitive analysis focused on how users move through multi-step onboarding flows, particularly on mobile devices, and where confusion or drop-off could occur.
Iteration
Explored ways to simplify the onboarding experience by breaking it into manageable steps.
Established a structured flow using:
Grouped sections
Progressive disclosure
Clear step progression
This approach reduced cognitive load and improved completion clarity.
Interaction & UI Design
Developed wireframes → mid-fidelity → high-fidelity designs → prototype
Interaction patterns:
Step-based navigation
Clear success and completion states
Aligned all designs with Lowe’s design system for consistency and scalability
Collaboration
I worked closely with:
Product managers to define onboarding requirements
Engineers to ensure smooth migration and implementation
Stakeholders to align on business and creator needs
Final Design
Mobile-first, step-based onboarding flow
Improved clarity and completion guidance through progress indicators
Reduced friction in form completion
Scalable structure aligned with Lowe’s internal platform
Key Decisions
The original onboarding experience was presented as a single, continuous form, creating a “never ending scroll” that made the process feel longer and more overwhelming than it actually was.
I restructured the experience into a step based flow with clear grouping and defined stopping points. A key part of this was determining how to logically group the sections and define category labels that matched how users think about the process. I analyzed the required fields and organized them into sections that felt cohesive and purposeful.
Each step contains related questions, paired with a progress indicator to show users where they are and what remains. This transformed onboarding from an open ended task into a guided process letting users know where they are in the flow.
Next Steps
Continue refining onboarding flows based on user feedback
Optimize form structure and validation patterns
Expand onboarding to support additional creator program features
Monitor completion rates and iterate on areas of drop-off
Cameron McKalvey
