Lowe’s Media Network - Self Service
Self Service is a centralized hub for vendors to view their campaign performance and assets.
Tools Used
Product Overview
Lowe’s Media Network – Self Service is an internal platform designed to give vendors and internal teams a clear, actionable view of marketing performance. The goal of this redesign was to modernize the interface, make it more intuitive and modular, and align it with how users actually plan and measure campaigns.
The solution involved restructuring the dashboard layout, simplifying how current campaigns are tracked, and establishing a consistent hierarchy across views. This required close collaboration with engineering and vendor partners to balance technical constraints with usability and design system alignment.
May 2025 - Oct. 2025
Lowe’s Media Network
Product Designer
The Problem
While functional, the original dashboard lacked clarity and consistency. It had not been rebuilt within out design system, and its interface did not reflect modern UX standards. Users struggled to interpret metrics quickly, and the layout didn’t support scalable planning or performance analysis.
Users
External vendor partners managing campaigns
Internal LMN teams supporting vendor reporting and insights
Goals
Rebuild the dashboard using our internal design system for consistency and scalability
Modernize the interface to improve clarity and usability
Create a modular structure that supports campaign planning, performance tracking, and creative review
Ensure the design meets the needs of both internal teams and external vendor partners
Roles & Responsibilities
Sole designer responsible for end-to-end design of the LMN Self-Service dashboard.
Designed modular dashboard layers, wireframes, and high-fidelity prototypes.
Worked with engineers to ensure technical feasibility and smooth implementation.
Leveraged design system components for consistency and scalability.
Design Process
Exploration
I began with a competitive analysis of similar platforms to understand what vendors typically expect when reviewing campaign performance. Since access to the full vendor dashboard was limited, I also reviewed available views to identify gaps and opportunities for improvement.
This phase helped clarify which metrics mattered most, how they were grouped, and what layout patterns best supported vendor workflows.
Ideation
I restructured the platform into three key pages, each tailored to a specific layer of campaign insight:
Overview: high level metrics and graphs
Campaign Performance Overview: detailed table with every campaign for a specific vendor
Campaign Performance: detailed tables for each channel in a campaign
Final Design
Modular, scalable dashboard with clear KPI hierarchy.
Filtering and export functionality.
Integrated creative asset previews
Supports data driven decision making and reduces manual reporting.
The dashboard is designed to prioritize fast decision making, this dashboard surfaces the most critical KPIs (impressions, clicks, spend, revenue, ROAS) in a consistent, high visibility layout.
I intentionally grouped high-level metrics at the top and paired them with supporting visualizations below to create a clear hierarchy: summary → trend → breakdown. This allows users to quickly assess performance.
I separated spend into its own graph to provide a clear cross-channel view, enabling users to quickly compare it against other key performance metrics.
This view was designed to give users a comprehensive, cross channel view of campaign performance while maintaining clarity in a highly data-dense environment. Users can quickly scan a summary of each channel or expand sections to access more detailed data as needed.
Originally, this experience existed only in Excel. My role was to translate that into a scalable, intuitive web experience, balancing the need to display large amounts of data with usability. To achieve this, I introduced a structured hierarchy with channel summaries, expandable sections, and a persistent total row at the top.
Given the requirement to keep everything on a single page, I used a disclosure pattern, allowing users to always see high-level summaries while expanding only the data they need. The total remains visible throughout the infinite scroll, reinforcing context, while tabs enable users to switch between different data views without leaving the experience.
In the original experience, performance data and creative assets were separated, with only a general link to all images, requiring users to scroll to find the one they needed. I redesigned this to create a direct connection between data and assets, allowing users to access specific creatives from the table or navigate them within a modal for quick review.
Impact
Reduced reliance on manual reporting for vendors and internal teams
Enabled faster campaign performance analysis through clear hierarchy
Improved usability of data-dense dashboards through modular structure
Standardized reporting experience across channels
Reflections
This was my first solo project, so it reinforced the value of deep collaboration across engineering, product management, and research. Working within technical constraints required thoughtful hand offs, and aligning with the design system ensured cohesion across Lowe’s Media Network.
Next Steps
Continue refining dashboard layouts and filtering interactions based on feedback
Expand export functionality with more customizable options
Integrate additional creative performance metrics to support better analysis
Improve usability of the Campaign Performance page for faster scanning and comparison
Monitor adoption and iterate based on vendor and internal team feedback
Product Launch
In October 2025, the platform I designed and built for Lowe’s Media Network was publicly launched at the Vendor Forum 2025. The rollout was highlighted in our CMOs Jennifer Wilson’s LinkedIn post, underscoring the importance of empowering partners with actionable insights.
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Lowe’s Media Network - Self Service
Self Service is a centralized hub for vendors to view their campaign performance and assets.
Tools Used
Lowe’s Media Network - Self Service
Self Service is a centralized hub for vendors to view their campaign performance and assets.
Tools Used
Product Overview
Lowe’s Media Network – Self Service is an internal platform designed to give vendors and internal teams a clear, actionable view of marketing performance. The goal of this redesign was to modernize the interface, make it more intuitive and modular, and align it with how users actually plan and measure campaigns.
The solution involved restructuring the dashboard layout, simplifying how current campaigns are tracked, and establishing a consistent hierarchy across views. This required close collaboration with engineering and vendor partners to balance technical constraints with usability and design system alignment.
May 2025 - Oct. 2025
Lowe’s Media Network
Product Designer
The Problem
While functional, the original dashboard lacked clarity and consistency. It had not been rebuilt within out design system, and its interface did not reflect modern UX standards. Users struggled to interpret metrics quickly, and the layout didn’t support scalable planning or performance analysis.
Users
External vendor partners managing campaigns
Internal LMN teams supporting vendor reporting and insights
Goals
Rebuild the dashboard using our internal design system for consistency and scalability
Modernize the interface to improve clarity and usability
Create a modular structure that supports campaign planning, performance tracking, and creative review
Ensure the design meets the needs of both internal teams and external vendor partners
Roles & Responsibilities
Sole designer responsible for end-to-end design of the LMN Self-Service dashboard.
Designed modular dashboard layers, wireframes, and high-fidelity prototypes.
Worked with engineers to ensure technical feasibility and smooth implementation.
Leveraged design system components for consistency and scalability.
Design Process
Exploration
I began with a competitive analysis of similar platforms to understand what vendors typically expect when reviewing campaign performance. Since access to the full vendor dashboard was limited, I also reviewed available views to identify gaps and opportunities for improvement.
This phase helped clarify which metrics mattered most, how they were grouped, and what layout patterns best supported vendor workflows.
Ideation
Explored layout and metric hierarchy options.
Decided on three core pages:
Overview - high level metrics and graphs
Campaign Performance Overview - detailed table with every campaign for a specific vendor
Campaign Performance Detail - detailed tables for each channel in a campaign
Focused on clarity, scalability, trust, and efficiency.
Interaction and UI Design
Developed wireframes → mid-fidelity → final high-fidelity designs → Prototype
Key screens: Overview dashboard, Campaign Performance tables, Creative asset carousel.
Interaction patterns: filtering by channel/campaign/date, exporting data, modal asset previews.
Applied design system principles for reusable components.
Final Design
Modular, scalable dashboard with clear KPI hierarchy.
Filtering and export functionality.
Integrated creative asset previews
Supports data driven decision making and reduces manual reporting.
The dashboard is designed to prioritize fast decision making, this dashboard surfaces the most critical KPIs (impressions, clicks, spend, revenue, ROAS) in a consistent, high visibility layout.
I intentionally grouped high-level metrics at the top and paired them with supporting visualizations below to create a clear hierarchy: summary → trend → breakdown. This allows users to quickly assess performance.
I separated spend into its own graph to provide a clear cross-channel view, enabling users to quickly compare it against other key performance metrics.
This view was designed to give users a comprehensive, cross channel view of campaign performance while maintaining clarity in a highly data-dense environment. Users can quickly scan a summary of each channel or expand sections to access more detailed data as needed.
Originally, this experience existed only in Excel. My role was to translate that into a scalable, intuitive web experience, balancing the need to display large amounts of data with usability. To achieve this, I introduced a structured hierarchy with channel summaries, expandable sections, and a persistent total row at the top.
Given the requirement to keep everything on a single page, I used a disclosure pattern, allowing users to always see high-level summaries while expanding only the data they need. The total remains visible throughout the infinite scroll, reinforcing context, while tabs enable users to switch between different data views without leaving the experience.
In the original experience, performance data and creative assets were separated, with only a general link to all images, requiring users to scroll to find the one they needed. I redesigned this to create a direct connection between data and assets, allowing users to access specific creatives from the table or navigate them within a modal for quick review.
Impact
Reduced reliance on manual reporting for vendors and internal teams
Enabled faster campaign performance analysis through clear hierarchy
Improved usability of data-dense dashboards through modular structure
Standardized reporting experience across channels
Reflections
This was my first solo project, so it reinforced the value of deep collaboration across engineering, product management, and research. Working within technical constraints required thoughtful hand offs, and aligning with the design system ensured cohesion across Lowe’s Media Network.
Next Steps
Continue refining dashboard layouts and filtering interactions based on feedback
Expand export functionality with more customizable options
Integrate additional creative performance metrics to support better analysis
Improve usability of the Campaign Performance page for faster scanning and comparison
Monitor adoption and iterate based on vendor and internal team feedback
Product Launch
In October 2025, the platform I designed and built for Lowe’s Media Network was publicly launched at the Vendor Forum 2025. The rollout was highlighted in our CMOs Jennifer Wilson’s LinkedIn post, underscoring the importance of empowering partners with actionable insights.
View Post
Product Overview
Lowe’s Media Network – Self Service is an internal platform designed to give vendors and internal
teams a clear, actionable view of marketing performance. The goal of this redesign was to modernize
the interface, make it more intuitive and modular, and align it with how users actually plan and
measure campaigns.
The solution involved restructuring the dashboard layout, simplifying how current campaigns are
tracked, and establishing a consistent hierarchy across views. This required close collaboration with
engineering and vendor partners to balance technical constraints with usability and design system
alignment.
May 2025 - Oct. 2025
Lowe’s Media Network
Product Designer
The Problem
While functional, the original dashboard lacked clarity and consistency. It had not been rebuilt within out design system, and its interface did not reflect modern UX standards. Users struggled to interpret metrics quickly, and the layout didn’t support scalable planning or performance analysis.
Users
External vendor partners managing campaigns
Internal LMN teams supporting vendor reporting and insights
Goals
Rebuild the dashboard using our internal design system for consistency and scalability
Modernize the interface to improve clarity and usability
Create a modular structure that supports campaign planning, performance tracking, and creative review
Ensure the design meets the needs of both internal teams and external vendor partners
Roles & Responsibilities
Sole designer responsible for end-to-end design of the LMN Self-Service dashboard.
Designed modular dashboard layers, wireframes, and high-fidelity prototypes.
Worked with engineers to ensure technical feasibility and smooth implementation.
Leveraged design system components for consistency and scalability.
Design Process
Exploration
I began with a competitive analysis of similar platforms to understand what vendors typically expect when reviewing campaign performance. Since access to the full vendor dashboard was limited, I also reviewed available views to identify gaps and opportunities for improvement.
This phase helped clarify which metrics mattered most, how they were grouped, and what layout patterns best supported vendor workflows.
Ideation
Explored layout and metric hierarchy options.
Decided on three core pages:
Overview - high level metrics and graphs
Campaign Performance Overview - detailed table with every campaign for a specific vendor
Campaign Performance Detail - detailed tables for each channel in a campaign
Focused on clarity, scalability, trust, and efficiency.
Interaction & UI Design
Developed wireframes → mid-fidelity → final high-fidelity designs → Prototype
Key screens: Overview dashboard, Campaign Performance tables, Creative asset carousel.
Interaction patterns: filtering by channel/campaign/date, exporting data, modal asset previews.
Applied design system principles for reusable components.
Final Design
Modular, scalable dashboard with clear KPI hierarchy.
Filtering and export functionality.
Integrated creative asset previews
Supports data driven decision making and reduces manual reporting.
The dashboard is designed to prioritize fast decision making, this dashboard surfaces the most critical KPIs (impressions, clicks, spend, revenue, ROAS) in a consistent, high visibility layout.
I intentionally grouped high-level metrics at the top and paired them with supporting visualizations below to create a clear hierarchy: summary → trend → breakdown. This allows users to quickly assess performance.
I separated spend into its own graph to provide a clear cross-channel view, enabling users to quickly compare it against other key performance metrics.
This view was designed to give users a comprehensive, cross channel view of campaign performance while maintaining clarity in a highly data-dense environment. Users can quickly scan a summary of each channel or expand sections to access more detailed data as needed.
Originally, this experience existed only in Excel. My role was to translate that into a scalable, intuitive web experience, balancing the need to display large amounts of data with usability. To achieve this, I introduced a structured hierarchy with channel summaries, expandable sections, and a persistent total row at the top.
Given the requirement to keep everything on a single page, I used a disclosure pattern, allowing users to always see high-level summaries while expanding only the data they need. The total remains visible throughout the infinite scroll, reinforcing context, while tabs enable users to switch between different data views without leaving the experience.
In the original experience, performance data and creative assets were separated, with only a general link to all images, requiring users to scroll to find the one they needed. I redesigned this to create a direct connection between data and assets, allowing users to access specific creatives from the table or navigate them within a modal for quick review.
Impact
Reduced reliance on manual reporting for vendors and internal teams
Enabled faster campaign performance analysis through clear hierarchy
Improved usability of data-dense dashboards through modular structure
Standardized reporting experience across channels
Reflections
This was my first solo project, so it reinforced the value of deep collaboration across engineering, product management, and research. Working within technical constraints required thoughtful hand
offs, and aligning with the design system ensured cohesion across Lowe’s Media Network.
Next Steps
Continue refining dashboard layouts and filtering interactions based on feedback
Expand export functionality with more customizable options
Integrate additional creative performance metrics to support better analysis
Improve usability of the Campaign Performance page for faster scanning and comparison
Monitor adoption and iterate based on vendor and internal team feedback
Product Launch
In October 2025, the platform I designed and built for Lowe’s Media Network was publicly launched at the Vendor Forum 2025. The rollout was highlighted in our CMOs Jennifer Wilson’s LinkedIn post, underscoring the importance of empowering partners with actionable insights.
View Post
Cameron McKalvey
